Marketing During Tough Times – Share What You Know!

During tough market conditions, what we want as clients is information we can use and understand.  Unfortunately, if you’re NOT giving me information, I am forced to get it from CNBC or heaven forbid, Jack Kramer.  Don’t force me into this position!

You have the information.  Share all of it.  The information is not your value or your “secret sauce”.  The value you provide is in helping me meet my financial goals by keeping me on track, helping me avoid irrational behavior and reminding me that slow and steady wins the race.

Now is a good time to hold Town Hall Meetings, send emails, call clients frequently and ask if they have any questions, record podcasts and put them on your website.  Blogs and webinars are other good options.  When you’re meeting with your clients, keep them focused on their long term goals.

As at all times, your marketing efforts should start with top of the line, terrific customer service.  Folks are frightened or unsure right now.  Be a resource at every turn.  Additionally, I would argue it’s a great time to ask for introductions and to offer second opinions.  Write white papers and articles for your Strategic Alliances to use.  Their clients are frightened now as well and if you can provide them with information to use with their clients, they will become your biggest fans.

Please feel free to contact me if you’d like to discuss any of this further.   Under “Useful Links” on the right side of this blog is a link to my calendar.  I offer a one hour complimentary call to talk about anything on your mind.

 Thanks!

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