What Do Your Clients Think About You and Your Firm…Why Don’t You Just Ask Them?

Yesterday, I had the opportunity to participate in a webinar with Marie Swift and three other outstanding coaches in our industry.  MANY good ideas were discussed and one among them, I believe, is particularly timely right now.

When was the last time you asked your clients what they really think about you and your firm?  What do they value and what do they really not value that might be taking up an inordinate amount of your time?

Right now, in this roller coaster ride of a market, it is extremely important to conserve resources.  Of course, money is always a high consideration but your time is equally important.  It’s a finite resource that must be used wisely.  So, why does it make sense to be doing something that might even be valued by your clients?  It doesn’t so now is a good time to find out exactly where you should be focusing your time.

An additional reason to conduct a survey now is it shows a commitment to your clients to hear what they have to say about you, your staff and your firm?  Do they feel they are receiving what they were promised?  Are they harboring some underlying feeling of anger or resentment over something small that you didn’t even know about?

So, how do you go about this?  Simple…http://surveymonkey.com.  For $29.90 per month (no commitment, stop and start anytime), you can put together a survey, upload client emails in a .csv format and track the results online. You even create a pdf of the survey if you have folks you know will not fill it out online.  Additionally, I have a sample survey on my website (www.backofficeadvisor.com) you can download for free to get you started.

Now, get out there and ask!