Hire before you can afford to.

Okay, now did she just say what I think she said?  Hire someone before I can afford to?  You better believe it.

How many times have I seen it?  You start working your marketing strategy and guess what?  It actually works.  You actually start to see referrals coming in.  So now what happens?  You have to do the work you promised and you go from sixty to zero in 10 seconds.  You have to pause your marketing in order to do the work and this is a sure fire momentum killer.  What happens in your car everytime you come to stop sign.  It takes more energy to get it going again than it would have to just keep going (I’m not advocating you run stop signs, just giving an anology!).  Marketing is the same.  Every time you have to stop, it takes that much more energy to get back the mindset again.

Hire someone before you need them.  You know you will need them…your marketing strategy will work.  It’s never been a better time to be a financial advisor.  So, get a top notch person on staff right away.  If your concentration is comprehensive financial planning, get a junior planner in there.  They can always double as an admin person for a while.  If you’re more on the AUM side, less comprehensive planning, get a top notch admin in there who can process all the back office work, run some simple MoneyGuidePro worksheets, keep your calendar straight, set up/confirm appointments, start putting systems in place, etc.

Don’t wait until your spouse is mad, your kids can’t remember what you look like and you feel like a truck ran over you.  Get a loan, do whatever you need to but get help and get it early.

Let me know your thoughts. Thanks!