Marketing for Dummies…

Over and over again, clients and prospects alike will ask me “so, what new ideas do you have to help me get a large pipeline of referrals?” and my answer is always the same…I’ve only seen one approach work and it’s the one we all know…asking for referrals and building on the client base you already have by educating your current clients as to what you do so they become your marketing army.   That’s not new right?  You can’t pick up a financial advisory periodical and not see something to this effect.

However, I think where the periodicals fall down is that they fail to drive home the most important part.  There are many different ways to drive this process…writing, newsletters, interviewing your clients, advisory boards, etc. but the MOST IMPORTANT PART IS TO JUST DO IT AND DO IT CONSISTENTLY. 

Here’s the bad news.  There is no magic formula that if you bath in it or drink it or eat it will bring you a pipeline of prospects.  You simply have to do the work.  That’s it, that’s the big secret.  BUT, if you do the work and DO IT CONSISTENTLY, you will see results.  I’ve seen it over and over again…it DOES work but only if you make a commitment to do it.  You must be willing to formulate a consistent marketing strategy that establishes you as the “go to” person and then hold yourself accountable to it (or better yet, hire someone to help you formulate it and hold you accountable).

Give me a call if you want to discuss how do to this for your firm.  Thanks!