Who do you want to work with?

How many of you have taken the time to think about who you really want to work with?  You’re saying “who I want to work with?  That’s a stupid question!  I want to work with folks who have money to invest right?”  Not necessarily!

Okay, I know, if you’re early on in building your practice, you may say “for Pete’s sake, I don’t have this luxury!”.  I have to make a living don’t I?  And I say, “of course” but that doesn’t mean you have to sacrifice the quality of life you are trying to build.  Study after study has shown that if you target your marketing efforts, you will get much better results.  Figuring out who you want to work with goes hand in hand with this. 

Sit down and think about who these folks are.  Are they younger or older, are they pre-retirees or retirees, do they have a minimum amount of investable assets?  Do they delegate well to professional advisors, do they value the services of professional advisors?

Now, the answer to many of these questions may seem obvious and some probably are but put together your “Ideal Client Profile” and then once you’ve done it and blessed it, print it out for everyone to see.  Post it in your office, in the restroom, in your car, everywhere you turn so that you and your team are constantly reminded of why you’re doing all of this.  When taking on new clients, DO NOT sway from this.  If you do, you will regret it eventually (sometimes sooner rather than later).  Do what you ask your clients to do…take the long term view here!

Remember, if you do this right, it’s not just about earning a living, it’s about a quality of life so you can truly enjoy what you do.  After all, when you are doing something you enjoy, you will naturally do it well!

Please contact me with any questions.  Thanks & Happy Cinco de Mayo!